Description
ABSTRACT
Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomium topic in Indian society.
Promotion may be defined as “the co-ordination of all seller initiated efforts to set up channels of information and persuasion to facilitate the scale of a good or service.” Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated and co-ordinated with the rest of the marketing mix, particularly product/brand decisions, so that it may effectively support an entire marketing mix strategy.
TABLE OF CONTENT
Certification
Dedication
Acknowledgement
Table of content
CHAPTER ONE: INTRODUCTION
- Background of the study 1
- Statement of the problem 2
- Aims and objectives of the study 3
- Significance of the study 3
- Scope of the study 6
- Limitation and constraints to the study 7
CHAPTER TWO: Literature Review
2.1 The Concept of Transportation 9
2.2 Mode of transportation in Nigeria 10
2.3 Essence of transportation 14
2.4 Shortening of transportation
2.5 Definition of okada transportation 15
2.6 Benefit of okada transportation 16
2.7 Consumer attitude towards okada transportation 16
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research design 18
3.2 Definition of population 19
3.3 Sampling procedure 19
3.4 Sample size and distribution 20
3.5 Sources of data collection 20
3.6 Data collection method and techniques 22
3.7 Data collection instrument 22
3.8 Data presentation and analysis technique 22
3.9 Validity and reliability of the instrument 22
CHAPTER FOUR
4.0 Data presentation and analysis 24
4.1 Brief history of the case study 24
4.2 Data presentation and analysis 26
4.3 Discussion of findings 32
CHAPTER FIVE: Summary, Conclusion, Recommendation
5.1 Summary of Reports 33
5.2 Conclusion 34
5.3 Recommendation 34
REFERENCE
APPENDIX
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
There are different types of services that exist in Nigeria, and one of the services is like transportation serves and its importance cannot be over-emphasized in carrying out our day to day activities.
In Nigeria today, transportation service is among the adult population. The service is one of the most important single factors influencing the standard of living of the Nigerians in one way or the other in both rural and urban centers.
There is doubt that transportation service is one of the means of improving business activities in any human society and this include Okada transport service, without this service, it will be very difficult to convey people from one place to another and even to carry out other services.
It is in the light of this that the federal and state governments establishes the federal and state ministries of transport of oversea and regulate transportation laws.
There exist inequalities of various transportation services in almost every fact of life inequalities is special distribution of these phenomena. The phenomena could be social, cultural, physical as well as economic. These inequalities has resulted in and still resulting in the stratifications parade our whole society today. Due to these inequalities, certain place or area may be abundantly endowed with good means of transportation service, while other place may suffer inequalities means.
1.2 STATEMENT OF THE PROBLEM
The problem of consumer attitude towards Okada transport service is clear and not too many, which include
- Too light i.e. not heavy “Okada” motorcycle is not heavy which cannot easily controlled by a heavy wind that below of the road by any incoming vehicle that comes from the opposite side or behind with high speed.
- The “Okada” has no cover i.e. the body that will prevent rain to get to the passenger and the riders body in case there is minor accident, it affects both the rider and the passenger because they serve as the body of “Okada”
- There is no much space for the carriage of many and heavy load of the consumer to their different destination.
1.3 OBJECTIVES OF THE STUDY
As most researchers have found out that transportation service is one of the means of improving business activities. The major aim of this is to find out consumer attitude towards “Okada” transport service in Nigeria, their causes and to suggest possible solution.
The objectives of this study are to critically analyze and highlight the consumer attitude towards “Okada” riders in Nigeria.
To serve as a source of learning on how to relate and speak to the riders, not ignorantly or by harsh words to avoid conflicts or arguments between the two parties.
Another aims of this research is to find out the various avenues by which the development of relationship between commercial transporters (Okada) and their consumers. This research intends to find out the problems of the Okada riders and their effect on the economy of the country. It also aims to educate them on how they relate with the people render services to.
1.4 SIGNIFICANCE OF THE STUDY
There are different means of transportation example road, water, air, railway transportation. Among the road transportation we have the Okada transportation, Okada transportation might seen to be cheap transportation and low rate compared to other transportation services. Okada transportation has on intense significance in ensuring economic growth and development in the nation and economy at the large.
SIGNIFICANCE OF THE STUDY TO THE SOCIETY
Okada service was a gradual development of the rural economic leading to poverty alleviation and food security. The study found that majority of the rural dwellers are strongly agreed that the economy impact, cultural impact, societal impact, health impacts and environmental impacts derived from Okada services is rural community development. It thus demonstrated that the perception of rural dwellers on the constraints hindered Okada services in community development were major constraints
SIGNIFICANCE OF THE STUDY TO THE CASE STUDY
The operation of this group of transporters has eased the transport difficulties encountered by the people. Thus, we can say that Okada business has filled a gap in the public transport system in Nigeria. With the operation of commercial motorcycles, people can now go to areas previously impregnable by conventional means of transportation. For example, there were some rural suburbs and streets in Ilorin that conventional commercial buses and taxi could not reach such as: Bechadims, sanraab, tipper garage in tanke area of Ilorin and places such as Orisunmibare, Asfat in Oyun axis, to mention just few. The Okada has now provided a means of transportation for commuters in these areas in Ilorin west the interior of Agbede, Oke-ose has been opened up by the use of Okada.
SIGNIFICANCE OF THE STUDY TO THE ACADEMIC
Okada business has eased the transport difficulties encountered by students when going to the exam hall, lectures etc. thus, we can say Okada business has filled a bug gap in the public transport system. With the operation of commercial motorcycles (Okada) people can now go to areas previously impregnable by conventional means of transportation.
SIGNIFICANCE OF THE STUDY TO THE RESEARCHER
Commercial motorcycles (Okada) is very significant in the aspect that it comes to rescue when there is traffic jam in a situation where am in hurry.
Furthermore, it helps in going to places have not been when stranded. It add to the development of the community through easy movement of inhabitant people by Okada from their community to urban area and city center to buy any goods they need, instead of wasting more time at the motor park is now lucrative.
1.5 SCOPE OF THE STUDY
This study intends to give details the various challenges faced by the Okada riders and also the consumer of the transport services. The study also covers what can be employed in solving the present problem we are faced with.
The study also covers the various measures that have been taken and the measure that have been taken in solving present challenges and offering solution to them. This research work will cover Ilorin metropolis excluding are and sub area such as, Basin, Air-port olorunshogo, Adabata.
Conceptual Scope: Some concepts were review in this study among this were consumer attitude and consumer reaction.
INDUSTRIAL SCOPE
This research work will covered the transportation services using Okada transport means as a references point for the transport services to know the concern of the customer about the transport service, to know their level of satisfaction on the Okada transport services.
GEOGRAPHICAL SCOPE
The area which is covered in terms of rendering their service is a very wide range where there are numerous customers when makes use of Okada transport service right from Ilorin metropolis to every area at Ilorin where Okada transport delivered their services.
TIME SCOPE
Due to the limited time, the data obtained will be within a range of a year and the validity of the outcome can only be terrible for the duration of two years (92) as a result of changing transportation services. It also the problem faced by the consumer and what make them not to enjoy service rendered by the Okada riders.
1.6 LIMITATION AND CONSTRAINT TO THE STUDY
This research work successful but not without some problems along the way.
- Firstly, inadequate literature and regards consumers attitude towards Okada transport services in Nigeria. If not for some text books and journals of vocational and technical studies pertaining to consumer behaviors.
- In some occasions those to interview were on their business service or not in good mood for such exercise due to lack of passenger (s) to carry to earn their daily money and hot weather of the days in such situation the complete and relevant information needed for the research.
- Another problem encountered was death literature during the collection of data for research work was in availability and inadequate text books on the findings and preventing getting the information from or wide dimensions.
- Above all, the research work was also constrained with lack of find, which could not allow this research work to get all necessary materials required for the project.
Financial Constraint: The researcher does not have enough money to spend on the project; it is parent and some other things concerning the project.
Secrecy: The people were not able to answer the questions asking them concerning the study due to the secrecy and the researchers were unable to acquire much information.
Time Scope: The researcher does not have enough time to travel from one state to another to gather information, before attending lectures doing assignment, attending tutorial and observing Solat so that the time is too short.
CHAPTER TWO
2.1 THE CONCEPT OF TRANSPORTATION
Transportation infrastructure is critical to sustain economic growth because people want to improve their standard of living and they see increased income as the way to achieve that goal, transportation system enhancement are in turn a means of maintaining or improving economic opportunity, quality of life and ultimately income for people in a particular region lucas (1988).
Transportation also has a broad role in shaping development and the environment of policy concerns in the next millennium will increasingly focus on the effect of transportation on where people live and on where business locate; and on the effects that these location decision have on land use patterns, congestion
Reviews
There are no reviews yet.